Privacy policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase at botinescharros.com (the "Site").
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as "Device Information."
We collect Device Information using the following technologies:
- "Cookies" are data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
- "Log files" track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.
Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."
When we refer to "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information we collect generally to fulfill orders placed through the Site (including processing your payment information, arranging shipping, and providing invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud;
- When in line with the preferences you have shared with us, provide you with information or advertising related to our products or services.
We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address) and, more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site) and to assess the success of our marketing and advertising campaigns.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store; you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
THIRD-PARTY ANALYTICS, MARKETING, AND ADVERTISING TOOLS
In addition to Shopify and Google Analytics, we use the following tools, which may collect Device Information and, in some cases, Order Information through cookies, pixels, and similar technologies:
- Microsoft Clarity and Lucky Orange: record how you interact with the Site (clicks, taps, scrolling, and cursor movement) and may generate session recordings and heatmaps. We use them to understand how the Site is used and to improve it. More about Microsoft: privacy.microsoft.com/privacystatement.
- Klaviyo: records the pages and products you view and the items you add to your cart, to send you emails, including abandoned cart reminders, when you have given us your consent. More information: klaviyo.com/legal/privacy/privacy-notice.
- Postscript: manages our text messages (SMS), as described in the "Text Messages and Notifications" section of this policy.
- Meta Pixel (Facebook and Instagram), Google Ads, and TikTok Pixel: record visits, products viewed, and purchases to measure our campaigns and show you relevant ads. More about Meta: facebook.com/privacy/policy.
You can manage your cookie preferences through the Site's cookie notice and opt out of targeted advertising using the links in the "Behavioral Advertising" section.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- TikTok: https://ads.tiktok.com/i18n/official/policy/privacy
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will keep your Order Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
TEXT MESSAGES AND NOTIFICATIONS:
By entering your phone number at checkout and initiating a purchase, or subscribing through our sign-up form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 20 per month. You acknowledge that consent is not a condition of any purchase.
If you wish to unsubscribe from text marketing messages and notifications, reply STOP to any mobile message we send you or use the unsubscribe link we provide in any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests, will not be considered a reasonable means of opting out. Message and data rates may apply.
For any questions, text HELP to the number you received the messages from. You can also contact us for more information. If you wish to opt out, please follow the procedures above.
You also agree to our Messaging Terms and Messaging Privacy Policy.
Your rights under the California Consumer Privacy Act.
The California Consumer Privacy Act (CCPA) gives you rights regarding how your data or personal information is handled. Under the law, California residents may opt out of the "sale" of their personal information to third parties. As defined by the CCPA, "sale" refers to collecting data for the purpose of creating advertising and other communications. Learn more about the CCPA and your privacy rights.
How to opt out
By clicking the link below, we will no longer collect or sell your personal information. This applies to both third parties and the data we collect to help personalize your experience on our website or through other communications. For more information, see our privacy policy.
To be eligible to opt out, you must be browsing from California.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at contacto@botinescharros.com or by mail using the details provided below:
Botines Charros LLC
[Re: Privacy Compliance Officer]
1520 N Mountain Ave #118, Ontario, CA 91762, United States
