VIP Tiers
-
Bronze
Create an account
- 200 welcome points
- 1 point per $1 USD spent
- Early access to new products
-
Silver
Spend $1,500 USD
- 1.1 points for every $1 USD spent
- $50 USD welcome credit
- Birthday gift
-
Gold
Spend $3,000 USD
- 1.2 points for every $1 USD spent
- $100 USD welcome credit
- Birthday gift
-
Platinum
Spend $5,000 USD
- 1.3 points for every $1 spent
- $200 USD welcome credit
- Birthday gift

Diamond Tier
Spend $15,000 USD
Benefits:
- 1.6 points for every $1 spent
- $1,000 USD welcome credit
- 200 points on your birthday
- Access to presales
- Unlimited free exchanges
- Invitations to exclusive events with Carlos and the Botines Charros team
Start earning points
Create your account and get 200 welcome points.
Frequently asked questions
Getting started
How do I join the program?
How do I join the program?
Create your account at botinescharros.com. From that moment on, you start earning points on your purchases. You need to be logged in to earn and redeem points.
Do purchases made before I signed up count?
Do purchases made before I signed up count?
Points start adding up once you create your account. Purchases you made before signing up don't earn points.
How to earn points
How do I earn points?
How do I earn points?
You earn 1 point for every $1 USD you spend. The higher your tier, the more points you earn per dollar (see the tiers and their rates on this page). You can also earn points like this:
- Product review: 20 points
- Review with photo: 30 points
- Review with video: 40 points
- Follow us on Instagram: 20 points
- Birthday gift: 200 points
- Sign-up welcome bonus: 200 points
When are my points credited?
When are my points credited?
They're credited at the time of your purchase.
Do I earn points in store?
Do I earn points in store?
Yes. You earn and use points the same way online and in our stores. At the register, just give your email to earn or redeem.
How much is the birthday gift?
How much is the birthday gift?
On your birthday, you'll get an email letting you know we've added 200 points to your account. It's automatic.
What are double points days?
What are double points days?
From time to time, we run days when you earn double points on your purchases. When we do, we'll let you know by email or SMS. They don't have a fixed date.
How to redeem
How do I use my points?
How do I use my points?
At checkout, you'll see the option to redeem points. Choose how many you want to use, and they'll be applied as a discount. You need to be logged in.
How much is each point worth?
How much is each point worth?
100 points equal $5 USD off. The value stays proportional when you redeem more.
Can I combine my points with another discount or promotion?
Can I combine my points with another discount or promotion?
For now, points discounts can't be combined with other promotions. You can use one or the other on each purchase.
Do my points expire?
Do my points expire?
Your points stay active as long as you keep shopping. Any purchase resets the expiration of all your points for another 12 months. In-store purchases count too, as long as you give your email at the register.
Tiers
How many tiers are there, and how do I move up?
How many tiers are there, and how do I move up?
There are five tiers. You move up by reaching any one of these three paths: spending a certain amount, making a certain number of purchases, or referring a certain number of friends.
Can I lose my tier if I stop shopping?
Can I lose my tier if I stop shopping?
No. Once you reach a tier, you keep it. (The only exception is if you return purchases that put you below the amount you qualified with.)
I've reached the amount to move up. Why am I still in my previous tier?
I've reached the amount to move up. Why am I still in my previous tier?
Tier changes can take up to 30 days. This waiting period confirms the purchase isn't returned before your new tier is applied.
What do I get when I move up a tier?
What do I get when I move up a tier?
When you enter a new tier, you receive a welcome credit coupon (one time only, upon entering). Higher tiers earn more points per dollar and add benefits like a birthday gift, double points days, and, at Diamond, invitations to exclusive events.
Referrals
How do I refer a friend?
How do I refer a friend?
Share your referral link. When your friend makes their first purchase, you both get points.
Returns
If I return a product, what happens to my points?
If I return a product, what happens to my points?
The points you earned on that purchase are adjusted or removed based on what you return. If you've already used them, your balance may temporarily go negative until your next purchase.
